Creating a Brand Identity is an investment that can raise a business or idea from good to great. Far more than just a logo, a project such as this included stationary such as business cards and letterhead, website and other digital design such as social media. With a range of variations and sub-brands an air tight style guide was crucial with specific typefaces and colors chosen to create a unified, consistent front across all platforms. A logo is often the first thing you see when you are introduced to a company, so the first impression has to be spot on. I worked closely with the client to ensure that the mood and feeling being portrayed was reflective of the company's values and direction. Choosing custom lettering for this project was essential to achieve the unique light hearted but professional balance.